Alberta-BC direct to consumer wine program

Alberta and BC agreed on an inter-provincial agreement to allow wineries in BC and Alberta to sell their products directly to consumers. The agreement will run for one year, at which time it will be evaluated on its effectiveness. 

AGLC now has a process in place to support BC wineries offering sales to Alberta customers while also paying their fair share of fees in Alberta. This new process allows approved BC wineries to report and make payment to AGLC for the wine products they sell directly to consumers in Alberta. 

BC wineries must be approved by AGLC to participate in the Alberta DTC wine program.

Interested B.C. wineries can start the approval process with AGLC starting Monday, December 9, 2024, however must wait for formal authorization from AGLC before they begin selling direct to consumers in Alberta. The process will take 2-4 weeks to complete and approved wineries will be able to start shipping to Alberta customers on January 6, 2025.

Onboarding into the DTC program involves signing an agreement with AGLC and being set up on our payment system. Approved BC wineries must submit a monthly report tracking their shipments. AGLC will collect the fees associated with direct-to-consumer wine sales, including the administrative fee, GST, container and recycling amounts. 

Are you a BC winery that is interested in shipping products directly to Albertans?

Email DTCShipping@aglc.ca or call 1-888-447-8289. Support hours are from Monday to Friday, 8 a.m. to 6 p.m., although statutory hours may vary.